Redfin is the industry's first online brokerage for residential real estate. We believe that technology and a consumer-centered business model mean that we can get better results for our customers, at a better price.
How it Works: Buying a Home
Customers search for homes on our website, ask our agents for advice along the way, arrange home tours with Redfin and, even start an offer via our website. For each transaction, the same Redfin agent team handles the negotiations, contingencies and paperwork. The average customer saves more than $7,500 in commissions.
How it Works: Selling a Home
Customers use our website to tell us they'd like to sell a home, and then begin working with their Redfin team to get the home ready to sell and set the price. Once an offer comes in, Redfin negotiates on behalf of the customer and makes sure all the paperwork is taken care of. The average customer saves more than $8,000 in commissions.
Our service is half online, half personal. Redfin's technology combines listings with objective data, including maps, property outlines, third-party appraisals and tax records. We base our service on data-driven best practices for buying and selling a home.
Our business model focuses our personnel on customer service. We employ agents directly, and we compensate agents based on customer satisfaction. We believe this approach is not only more efficient, but leads to better service. According to MLS records, we have been able to negotiate a bigger discount off list price as compared to other brokerages, across different markets and different years.
Our core value is consumer-driven innovation. We were the first to launch a map-driven search application in 2004, and the first to offer an online home-buying service in 2006. Today, we have represented clients on more than $1 billion in home sales. We offer a 100% satisfaction guarantee.
The fees that Redfin earns from buyers or sellers in a real estate transaction are the only way today that we generate revenue.
