Real Estate Listings that Go the Extra Mile Online
Marketing real estate listings online no longer has to be a static affair. There are many reasons why consumers fall in love with a house and while a pocketful of photos helps to keep the roving eye steady. There are great marketing gadgets designed to give your real estate listing some extra oomph. Don't begin and end advertising your homeowner's listings on your website. Reach out and make a connection with some new marketing tools that will keep consumers at your seller's virtual doors.
If you want to have your listings go the extra mile online, here are the Top Three Web 2.0 listing tools to drive traffic to your Seller's doorsteps.
Blogs
Blog your client's listings. If you are consistently blogging about local real estate news and events around town, than blogging your listings is a natural fit. You can use online flyers to create a classified ad of your client's real estate listings and embed them into your blog. Don't skimp on the details if you choose this route - make sure to add room dimensions, multiple photos, a great description of the property, and highlight your contact information.
Tell the story of your client's property. If you were a consumer, what would you want to know? Ask your Sellers what attracted them to purchase the house and include that information in your description. Every detail counts, so make sure that your details are inviting, honest, and clear. A blog is a tool to be transparent, so make sure your posted flyer is true blue original and not an embellished mock up.
Social Media
Don't let your seller's listings become dirty little secrets. Spread the word and shout them out to the world. The amount of relocating buyers and the surging amount of international buyers makes marketing your client's listings online everywhere a must. The best way to do this with social media marketing is syndication. When you post a listing on your blog or website, shout it out on Twitter and let your friends on Facebook into the know. Don't stop here, there are dozens of sites that allow syndication of real estate listings online and the name of the game of real estate marketing online rests in the extent of your reach. Use a service that not only syndicates your listings to venues across the internet, but that also keeps track of your traffic for you.
Report the statistics to your sellers and use them to tweak your marketing effectiveness. If the traffic numbers are low across several networks you may have to revisit the effectiveness of the classified ad you created. You may also need to revisit listing price or concessions with your real estate sellers, and if this is the case you will have hard data to support your conversation with them.
Single Property Websites
Gone are the days when marketing a real estate listing on one portal was enough. To have a full bellied marketing thrust, you must think strategically about your seller's listing. Create a marketing hub for each of your seller's properties. A hub is a place where home buyers can go to get all the information on one real estate listing in one place. A good single property website will include features/amenities, photo tours, property maps, area schools, neighborhood services, census information, city data and mortgage calculators. Giving home buyers all the information in one place will keep them focused on your client's real estate listings and off the task of spending time consuming hours online Googling keywords for this information.
Don't stop at creating these listings hubs. The next step to an effective strategic marketing strategy is to spread the word. Create a link on your blog's margins to each of your active real estate listing single property websites. Write a Squidoo page or a HubPage about different types of properties and include links to the websites of the real estate listings that fit. Include the URL of the real estate listing websites when you advertise them offline. Makeup business cards for open houses with the URL. Spread the word about these websites - milk it.
When the property has closed you can choose to keep these websites live and add testimonials from your sellers. Then use these in your listing presentations to new prospective clients. Get started today and make your real estate listings go the extra mile online.
Guest post courtesy of Real Estate Marketing Consultant and Business Coach, Rebecca Levinson.
Labels: classified flyer ads, classifiedflyerads, listing marketing, online listing advertising, real estate marketing
ClassifiedFlyerAds is Getting a Makeover!
We've been working long and hard to bring an updated look and feel to ClassifiedFlyerAds, and the time is almost here! We've re-designed the site to be more user-friendly with a fresh style, pages that are easy to navigate, and an interface that is easier than ever to move around in. To satisfy your curiosity, we're revealing a sneak peak today, with the new site up (hopefully) before the weekend. We hope you like it as much as we do!
Sneak peek:
Labels: classified flyer ads, classifiedflyerads, new site design
ClassifiedFlyerAds 2008 Year in Review
Without a doubt, 2008 was
an historic year for many people on many fronts. From a groundbreaking presidential election, to record Olympic golds, to the roller coaster on Wall Street... headlines certainly were big last year. And while our story may not make it into the history books, ClassifiedFlyerAds had some pretty big activity as well! Let's take a quick glance back at
what happened in our world in 2008:
- Traffic increases and top search engine ranking for flyers gave our members a boost when it really mattered. With traffic increasing 11% per month, our members are receiving more views and more traffic to their online listing flyers than ever before.
- Ebay store and seller integration made it easy for online merchants to promote their listings all over the web. A feed of inventory items is transformed into individual product listing flyers for each product and advertised across the internet.
- Our Real Estate templates got smarter with bigger pictures, more helpful menu links, and an easier user interface. The enhancement was a great success, as Realtors are now able to create better-looking, branded listing flyers in less time and with better results!
- The addition of more automatic posting directories means more exposure for listings without any extra effort, time, or money.
We look forward to another great year and thank you so much for choosing ClassifiedFlyerAds for your online marketing needs. Let's make 2009 a great year together!
View the ClassifiedFlyerAds 2008 Recap Newsletter
Labels: 2008, classified flyer ads, increased website traffic, online listing flyers, posting directories, promote ebay store, smart template
Print Media Decline in 2009 Makes Online Classifieds Even More Essential
Online advertising and promotion has never been more important. With reports showing record sales declines in newspapers and magazines, entire
websites dedicated to the "death watch", and fewer people than ever using print media as their main source for information, it is essential to have a presence online.
ClassifiedFlyerAds has been providing online advertising and promotion for years now, acknowledging the impact that it has for small businesses and professionals. With the Google phenomenon taking over the web, more and more people search online for products and services every day; and rightly so. The web provides easy avenues for finding just what is needed, with niche directories and tailored search results returning valuable resources and information.
Syndicating automatically to over 30 online directories, providing powerful Google search results, and helping professionals create an effective online presence, ClassifiedFlyerAds is a valuable tool for any professional in 2009. We look forward to helping you soon.
Labels: business, classified flyer ads, online advertising, online business promotion, print media decline
Congratulations to December Member of the Month!
Danya Gresham really knows how to take advantage of the features on ClassifiedFlyerAds, and we'd like to give her major props! She is a broker with Coldwell Banker and utilizes our
bulk upload feature to save tons of time. All of the agents in her office benefit from great looking flyers (like
this one and
this one) via a simple feed. No manual entry is needed, as our system automatically imports listings daily, allowing her team to focus on their clients.
Danya's team sells homes in Las Vegas and really knows how to get things done! Great job Danya and team, and best wishes for your continued success!
Labels: classified flyer ads, danya gresham, real estate bulk upload, upload listings
Let's Get Social
There's nothing quite like being in good company, and what better company to be in than other ClassifiedFlyerAds members?
We've recently setup a space on a few online social networks (such as
Facebook,
LinkedIn, and
Twitter) for our members to connect with us and each other. Ask questions, talk with one another, share your experiences, and post your flyers! The ClassifiedFlyerAds team is there every day, and we'd love to hear from you!
Labels: classified flyer ads, facebook, linkedin, social networks, twitter posting
Optimize Your Flyers for SEO Greatness
One of the great features of using ClassifiedFlyerAds to advertise your listings is the potential SEO benefits. If done effectively, your flyer could end up on the first page of Google, just like most of our flyers do. Here are 3 simple (but very helpful) hints:
1. Title your flyer right - You may be tempted to title your flyer ad in a creative or enticing way, ie. "This Home is a Diamond in the Rough", or "Special on Car Parts" (depending on what you're selling, of course). However, this will not return quality results (traffic) from the search engines. Instead, be specific to what your flyer is advertising, for example, "Madison Tennessee Home" or "MagnaFlow GMC Diesel Exhaust". These are key words that will help your flyer rank well and bring in targeted, quality traffic.
2. Place relevant keywords in your description - When you write the description for your listing, be sure to use keywords that tie back to the title. Using relevant words and phrases that reinforce the subject of your title will show that your flyer has quality content, and thereby give it a better chance to rank well in search engines.
3. Order additional SEO services - If you just can't seem to get your flyer on the first page of Google, or don't have the time to optimize, let us lift you up! When you order our Page One Placement add-on, our team of professionals will optimize your flyer to rank well or your money back.
Labels: classified flyer ads, flyer seo, online flyer tips, search engine optimization
September Member of the Month
Here's a gal who knows how to market herself online! Between her
website,
blog profile, and
online flyers, Denise Ruiz is really building a strong online presence for herself and her property listings. Specializing in real estate for sale in Franklin and Nashville, Tennessee, Denise is a Realtor extraordinaire with a solid online marketing plan. She often takes advantage of the Premier Directory Placement feature, which places her listing ads at the top of real estate directory search results. In addition, Denise uses the
Page One Placement option, which optimizes her online flyers for top placement in Google and other search engines. We are proud of Denise's success, and wish her the best in her future endeavors!
See all Members of the MonthLabels: classified flyer ads, featured member, member of month, online flyers, premier placement, real estate merketing, seo
ClassifiedFlyerAds Featured in Print
ClassifiedFlyerAds is known for its online technology and services, but has recently been recognized in print!
My Blue Goose, written by Matthew S. Gosselin, discusses how to use the latest trends in Real Estate marketing. The book mentions the ease of using ClassifiedFlyerAds to create attractive Craigslist ads, saying, "You are able to use templates that give your listings an attractive look. Choose your color, layout, and how many photos you would like and [ClassifiedFlyerAds] will do the rest for you."
Another book, Sell Your Home in Any Market, written by Jim Remley, highlights tactics for getting the best price when selling a home. Jim writes that ClassifiedFlyerAds.com listing templates will "dramatically improve your flyer's appeal and [help you] avoid the homemade mistakes that are so easy to make."
It's always rewarding to be recognized, thanks! Labels: blue goose, classified flyer ads, sell home any market
If Sarah Palin Used ClassifiedFlyerAds to Sell Her Luxury Jet
In this historic time, many who have no usual interest in politics are watching the national conventions closely, and last night all eyes were on Sarah Palin, the Republican Vice Presidential candidate. At one point during her speech, Palin recalled some of her more unconventional decisions while in office,
"That luxury jet was just over the top,” she said. "I put it on eBay."
An executive government jet on eBay! For us this begs the question, what if Sarah Palin used ClassifiedFlyerAds to sell her luxury jet? Well, here’s the answer:
- Not only would the jet have been listed on eBay, but also on over a dozen other online product search directories, such as Oodle, Local, Lycos and Vast.
- The classified flyer ad would have been competitively ranked in Google, especially if Palin used a clever title such as, “Luxury Jet For Sale – Like New”.
- The jet would also be listed in the ClassifiedFlyerAds directory, which is searched by thousands every week.
- An attractive template design would have allowed the government jet to stand out from the crowd of all the other jets on each site.
- Sarah would have been able to create a virtual tour for free, showcasing all of the great things about the jet.
Imagine the possibilities! If Sarah Palin used ClassifiedFlyerAds to sell her jet on eBay, she would have gotten so much more bang for her buck!
Labels: classified flyer ads, jet sell ebay, luxury jet ebay, palin sells jet ebay, sarah palin
Use Service Flyers to Market Yourself
You might use ClassifiedFlyerAds to promote your eBay listings, and if so, you probably use the product flyers. Or, you might use it to promote real estate listings, and if so, then you probably use the property flyers. Or, you might be an auto dealer or employer and use the corresponding flyers for you category. But are you aware of the power of the
Service Flyer?
The service flyer allows you to promote yourself. Whether you're a Broker, an eBay Powerseller, an Auto Dealer, or pretty much anything else, you can advertise your services on the web via one of our service templates. Simply choose the "Service Related Templates" option from the
template page, and create the flyer using the same steps you usually do.
A great way to increase web exposure is to create a service flyer at least once per week. If the flyer is titled with a search engine friendly phrase that your customers are likely to search for, it greatly increases your chances of ranking well in search engines. Additionally, if each week the service flyer is titled a bit differently, the chances are better that you'll show up in the search engines for a variety of searches.
The key to a successfully rated flyer title is to be specific, but realistic. A flyer titled "Real Estate for Sale" will not be nearly as successful as a flyer titled "Real Estate for Sale in Visalia CA". This type of titling will produce more
quality leads as well. In the same way, exclamation points, asterisks, and an overabundance of cryptic abbreviations will do nothing for your search engine ranking.
If you have any questions, please leave a comment! I'll respond to all inquiries on the same day.
Labels: classified flyer ads, ebay seller marketing, online auto advertising, real estate marketing, service flyer
The Cost of "Free"
Everyone loves free stuff. After all, why pay money for something you can get without forfeiting any of your hard earned cash? I am not the first to say this, and certainly will not be the last, but FREE always has a cost - maybe not a direct monetary cost, but a true cost nonetheless.
For example, do you use a "free" internet service to promote your listings? If so, you may be surprised at all the little extras that "free" comes with. Like competing advertisements on your listings, limited features and usability, and unnecessary time consumption.
It makes no sense for a business to give away their services without getting anything in return... there is always a return.
How many leads, what amount of sales, and how much money might you be losing from visitors who click away from your listings to visit a competitor's advertisement?
It makes no sense for you to let competitors advertise in your area, yet this is what you may be doing by using a "free" site or service.
Oftentimes, businesses or services will provide free features with some sort of purchase or membership. While this isn't purely free either, they are tools that are available to you at no
extra cost, whether you use them or not. The monetary cost to you is disclosed up front, so you know exactly what you are paying for - this type of "free" is great and should be taken advantage of!
Be sure to research where you put your time, effort, content, and listings, and evaluate the
cost of free. If it is an acceptable cost, you may have found your spot! If not, if you are losing leads, sales, traffic and credibility, then get out of there fast. Run away and place your assets where they will pay you back.
VALUE is much better than FREE.
Labels: classified flyer ads, cost of free, free services, free stuff, value is best
Track Your Successes (and Your Failures).
When you advertise listings online, how effective are your efforts? If that question caught you off guard or left you without a solid answer, then you are not
tracking the results of your expended marketing effort!
With the explosive and ongoing growth of the internet over the past 5 years,
marketing listings online has become a necessity. Whether you're promoting property listings, eBay listings, auto listings, or any other type of listings, you need to have them on the internet. But just as important, is the information that tells you
where your advertising is effective and where it is failing.Our
tracking reports and details give you the essential information you need to view the
impact that your online flyers have made in different areas. You can see the website url's that people have viewed and clicked your flyers on, reports on the popularity of your flyers in different areas, and graphs that display the success of your flyer over a specified period of time. If used right, this type of data will allow you to analyze your targeted markets and
design a plan that can monetize your online advertising efforts.
Put your efforts where they are paying off. And remember, to do that, you
need to know where your efforts are paying off.
Flyer tracking data is available for all paid flyers.Labels: autos, classified flyer ads, ebay, flyer tracking, free member features, real estate, track advertising success
Member of the Month
A targeted online marketing plan is absolutely vital to a successful business. This month's featured member, Phil Sharp of Abbey Realty, Inc. realizes how true that is! Phil has been a ClassifiedFlyerAds member since 2007, and benefits from the great
search engine placement his flyers bring. He strategically titles each of his flyers with phrases that are relevant to his
real estate and
contracting services, and has seen several of them rank on the first page of Google! Phil has developed two member profiles on ClassifiedFlyerAds.com, one for each of his services, which enables him to market to targeted audiences. Phil Sharp obviously has great business sense, and we look forward to his continued success in marketing his services online!
Labels: classified flyer ads, member benefits, member of the month, phil sharp real estate, real estate agent benefits
Stand Out on eBay
In a recent
podcast interview, AuctionBytes editor, Ina Steiner, talks with Seth Godin about his new book, "The Dip: A little book that teaches you when to quit (and when to stick)". During their discussion, Seth talks a little bit about the way he sees eBay commerce:
"eBay is a haystack, and your auction is a needle. You can sharpen your needle all you want, but it's still going to be a needle in a really big haystack. I think the way you win is by
getting out of the haystack." Seth goes on to mention several different ways to do that, such as blogging and building your online social network.
Here at
ClassifiedFlyerAds.com, we provide a way for eBay sellers to get
their listings "out of the haystack" in an efficient and cost-effective way. Through our
bulk upload option, eBay sellers can advertise all of their listings online in one step, simply by using the file feed or RSS feed of their listing inventory. Our system automatically places each listing into it's own web page and posts them to over a dozen online search directories.
With each listing on it's own webpage (complete with links to the listing on eBay, photos, and seller contact info), that's major outside-of-the-haystack promotion!
Labels: classified flyer ads, ebay, ebay advertising tools, ebay listing advertising, seth godin
Members Blog Profiles Put Them on Google
Have you filled out your blog profile yet?
If not, then get to it! Having a completed
blog profile can bring pleasantly surprising benefits to your online presence, since we syndicate it to search engines every 30 days. You can talk about yourself, your business, your listings, your town, or anything else you want to tell the world. The most effective blog profiles have a relevant title, keyword rich content, several links, and blog posts. Members who take full advantage of their FREE blog profile often rank on the first page of Google for related search terms. Just go to the “Edit Profile” link after you log in and fill in the “About Me” section. It’s a simple way to make a big impact.
Check out Tina and Darren’s blog profiles to get inspired!Labels: autos, blog profile, classified flyer ads, ebay, google ranking, member benefits, real estate
Single Property Sites Offer a Marketing Advantage
In a tough real estate market, agents and realtors need to have an edge when trying to market listings. It can be argued that this edge should be present in any type of market climate, and that is a very good argument indeed. But what better time to start?
While Classified Flyer Ads offers several tools to help real estate professionals obtain that marketing edge, one of the most innovative and sought after tool is the
single property website. Put simply, a single property site uses a property's physical address as the website url. For example, if your client lives at 723 Mulberry Lane, the website address for their listing would be
www.723MulberryLane.com.
There are three major advantages to having a single listing website:
1) It makes you look good. Your clients will be impressed that you provide a website that is dedicated exclusively to their property for sale. Impressed clients make for great word-of-mouth advertising.
2) It makes the property look good. With the listing placed on an exclusive website, homebuyers will notice the professionalism be encouraged to see the property as valuable.
3) It makes the property accessible. The single property website url can be posted on the sale yard signs and marketing materials for the listing. Any onlookers driving by or recipients of the listing flyers can easily browse the website for photos and info about the property.
At
ClassifiedFlyerAds.com, single property websites range from $8.99 to $19.99 and come with your branding, local area information, maps, school data, and more. Members can simply choose the
single property site add-on after creating their online flyer. No additional setup is needed!
Labels: classified flyer ads, real estate internet marketing, single listing website, single property site
The Power of Pictures in Your Ads
Whether you create flyers for real estate listings, eBay listings, automotive listings, or anything else, having pictures in your ads is a powerful thing!
Remember, when you use one of our templates for your listings, you have the option to upload 25 additional photos for free!
When buyers search the internet, they want to
see what it is that they will be spending their money on. In an online marketplace, buyers have endless options at their fingertips - they don't need to get in their car and drive to the next store or house, they simply need to click a button. That's why it is absolutely essential to provide as many quality photos and images as you can. Your online listing flyers need not only to stand out, but also keep buyers' attention.
So don't pass up the opportunity to show your potential buyers that you are serious about getting their business and attention. After you create your online flyer, take that little extra step to upload additional photos of your listing. You can add all of your photos in one screen, so the process is simpler and faster than ever - and it's free.
No excuses ;) Start adding your additional photos with your next flyer!Labels: classified flyer ads, ebay listing templates, online automotive ads, photo listing templates, real estate listing flyers
Local Area Widget for Real Estate Blogs
We've just created a new widget to help our Real Estate members! The
Local Area Widget has a sleek, attractive design and can be customized to fit your needs.
This new tool uses the power of GoogleMaps technology to give visitors and potential homebuyers information about local areas. Take a look:
With links to dozens of local places, this little widget is such a useful reference for visitors to your blog or website, and one that will keep them coming back. All links open in a new window, so buyers will not lose your page.
And as with all of our widgets, this one is free to our members! Have fun with it.
Labels: blog widgets, classified flyer ads, listing widgets, local area widget, real estate, real estate widgets
Increased Traffic and Leads for Members
More traffic in the city is a bad thing, however, more traffic to your listings and website is definitely a good thing! Our members have really been experiencing this truth, as hits to their online flyers have been increasing more every month.
Over the past 18 months ClassifiedFlyerAds.com has experienced a traffic growth rate exceeding 11% per month, in large amount due to increased prospect views of member’s online flyers. In the last 3 months alone, site traffic has steadily increased by 30 – 40 thousand unique visitors per month. This is great news for our members who are looking to establish themselves online and get their listings noticed by buyers.
Go Smart Solutions Director of Business Development, Patrick Thompson reflects, “With the downturn in the economy, more and more people are looking less into traditional methods for advertising their listings such as expensive print media and more into cost-effective emerging technologies like online ad directory syndication. Our surge in membership and site usage bear witness to how well our services are being received."
Congratulations to all our members who have reaped the benefits of increased traffic!*Go Smart Solutions is the parent company of ClassifiedFlyerAds.com.Labels: autos, classified flyer ads, ebay, increased leads, increased website traffic, jobs, online flyers, real estate
Help for Advertising Your eBay Store Items Online
If you've been keeping up with the latest Classified Flyer Ads news, then you know all about our
new feature which allows eBay store owners to advertise their listings to
online classified directories. While the process to get started is easy, there are a few things we've done to help out even more.
eBay store owners who are interested in finding out how to use ClassifiedFlyerAds.com to advertise their products, can now view our
eBay Advertising video tutorial, or reference our step-by-step
illustrated guide before they even sign up.
Since this is a new feature, we want to make sure we are supporting our new members to the fullest extent. If you don't find the answers in the resources on our website, please contact us and give us a chance to help you!
Labels: advertise ebay listings online, classified flyer ads, ebay, promote ebay store, video tutorial
Marketing real estate listings online no longer has to be a static affair. There are many reasons why consumers fall in love with a house and while a pocketful of photos helps to keep the roving eye steady. There are great marketing gadgets designed to give your real estate listing some extra oomph. Don't begin and end advertising your homeowner's listings on your website. Reach out and make a connection with some new marketing tools that will keep consumers at your seller's virtual doors.
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