How To Use Web 2.0 to Build a Business Presence Online

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If you've been in business anytime in tha past decade, then you've no doubt heard that the web is important to your success. And if phrases like "web 2.0", "blogging", and "social networking" make you a little uneasy, then fear not! You are definitely not alone. In this hub, I'll give you a short overview of what you need to know about online success as well as several resources to help get you caught up.

You'll need to know a few of the basics to get started, so here goes:

  • What is Web 2.0? The answer to that question could fill a book, but I'll give you the basic description from Tim O'Reilly himself (the man who first coined the term): "[In Web 2.0] the cardinal rule is this one: Users add value. Figuring out how to build databases that get better the more people use them, is actually the secret sauce of every (successful) Web 2.0 company". Web 2.0 is much more than a page on your computer screen. It's interactive, it's a conversation, it's alive.
  • How Can I Use It For My Benefit? Becoming a part of the online community is important for building your internet presence and reputation. If you've signed up here at HupPages, then you're already on your way! Soon, you can progressively build traffic to your other sites and establish yourself as a leader in your field. If done right, this will become an invaluable tool for your business success.
  • How Do I Do It? The internet is brimming with websites that offer you an online identity. MyBlogLog is a good place to start to see a smattering of what's out there. When you sign up, you'll see a whole host of sites that you can go to for continuing your online development. Each site offers you a personal profile with a unique web address, which you can use to advertise yourself or your services.
  • What's The Best Way to Advertise Online? The answer to this depends on how much money you have. Assuming you're like the majority of people, you probably want the most bang for the least amount of bucks. Blogging is a great (free) way to advertise yourself and your services, and there are lots of blogging platforms to get you started. You can also use free classified sites like Craigslist or OLX to advertise job ads, real estate listings, products for sale, and services. There are also popular services like ClassifiedFlyerAds.com that automatically post your ads to tons of sites for very little cost.

Essential Points to Remember

When you first get started, gaining online success may seem like a daunting task. Here are some important points to keep in mind as you go into the wild blue yonder:

  1. Don't Give Up. If you start today with your online campaign, and by tomorrow aren't an overnight success, don't give up! Anything worth anything takes effort, continual contribution, and persistence.
  2. Be Active. Signing up for profiles on a hundred different sites, then just sitting back, will get you nowhere. You must contribute to these sites by continually submitting blogs, comments, links, news, and other useful information. The more you do this, the fatter your online presence becomes.
  3. Research and Observe. Read others blogs on topics you want to know about. Find successful online personalities and mimick what they do. Keep aware of trends and observe how others communicate.
  4. Dont Give Up. See #1.

Resources to Help Get You Going

  • ClassifiedFlyerAds.com
    Get fast and easy exposure on the internet.
  • You Tube
    Broadcast Yourself
  • Blogger
    Easy-to-use website, where you can quickly post thoughts, interact with people, and more. All for FREE.
  • Tumblr
    Tumblelogs are the easiest way to share yourself. Sign up in 10 seconds.
  • WordPress
    Express yourself. Start a blog.
  • Twitter
    Twitter is a service for friends, family, and co–workers to communicate and stay connected through the exchange of quick, frequent answers to one simple question: What are you doing?
  • Facebook
    Facebook is a social utility that connects you with the people around you.
  • LinkedIn
    Share knowledge and tap into relationships. Connect the people in your professional network with LinkedIn.
  • Flickr
    Share your photos. Watch the World.
  • Digg
    A place for people to discover and share content from anywhere on the web.

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