3 Simple Steps to Your Job Ad Success
There are many factors that go into creating and posting a job ad that will attract the right applicants. Below I’ve listed the 3 most important contributors:
- Make the Job Ad Look Good. Consider the job seeker - he or she is searching through endless newspapers, online ads, and e-mail. Will they be more responsive to a huge block of text, or an attractive full-color job advertisement? The answer is obvious. Now, there’s no need to go overboard with colors and pictures, but a professional and attractive job ad is worth the effort and will pay off in the end. There are online services such as ClassifiedFlyerAds.com which offer pre-designed job templates to get you started on the right track.
- Content is King in Your Job Advertisement. If your job posting reads like a list of ingredients on the side of a cereal box, you’ve probably already lost half your audience. In addition, remember to use words wisely (see this article for some great tips on how to write an effective job ad). Also, be sure to make your job ad portray the benefits of the position as well as the requirements.
- Get Your Job Ad Exposed Online. Sayings like “A needle in a haystack” were made just for you if your job posting is hidden among all the rest in the classified section of a newspaper. Putting your job ad online is definitely a step in the right direction, but still doesn’t guarantee that it won’t get overlooked. The best bet for real job ad exposure is by posting it to several online ad sites, such as Craigslist, Indeed and others. To save time and prevent finger numbness from posting your job ad to countless sites, you can use a job ad posting service that posts your job ad to tons of these online sites automatically.
So now that you have the tips, resources, and examples of how to create an effective job ad, get out there and post that job opening online!
