Real Estate Listings that Go the Extra Mile Online
Marketing real estate listings online no longer has to be a static affair. There are many reasons why consumers fall in love with a house and while a pocketful of photos helps to keep the roving eye steady. There are great marketing gadgets designed to give your real estate listing some extra oomph. Don't begin and end advertising your homeowner's listings on your website. Reach out and make a connection with some new marketing tools that will keep consumers at your seller's virtual doors.
If you want to have your listings go the extra mile online, here are the Top Three Web 2.0 listing tools to drive traffic to your Seller's doorsteps.
Blog your client's listings. If you are consistently blogging about local real estate news and events around town, than blogging your listings is a natural fit. You can use online flyers to create a classified ad of your client's real estate listings and embed them into your blog. Don't skimp on the details if you choose this route - make sure to add room dimensions, multiple photos, a great description of the property, and highlight your contact information.
Tell the story of your client's property. If you were a consumer, what would you want to know? Ask your Sellers what attracted them to purchase the house and include that information in your description. Every detail counts, so make sure that your details are inviting, honest, and clear. A blog is a tool to be transparent, so make sure your posted flyer is true blue original and not an embellished mock up.
Don't let your seller's listings become dirty little secrets. Spread the word and shout them out to the world. The amount of relocating buyers and the surging amount of international buyers makes marketing your client's listings online everywhere a must. The best way to do this with social media marketing is syndication. When you post a listing on your blog or website, shout it out on Twitter and let your friends on Facebook into the know. Don't stop here, there are dozens of sites that allow syndication of real estate listings online and the name of the game of real estate marketing online rests in the extent of your reach. Use a service that not only syndicates your listings to venues across the internet, but that also keeps track of your traffic for you.
Report the statistics to your sellers and use them to tweak your marketing effectiveness. If the traffic numbers are low across several networks you may have to revisit the effectiveness of the classified ad you created. You may also need to revisit listing price or concessions with your real estate sellers, and if this is the case you will have hard data to support your conversation with them.
Single Property Websites
Gone are the days when marketing a real estate listing on one portal was enough. To have a full bellied marketing thrust, you must think strategically about your seller's listing. Create a marketing hub for each of your seller's properties. A hub is a place where home buyers can go to get all the information on one real estate listing in one place. A good single property website will include features/amenities, photo tours, property maps, area schools, neighborhood services, census information, city data and mortgage calculators. Giving home buyers all the information in one place will keep them focused on your client's real estate listings and off the task of spending time consuming hours online Googling keywords for this information.
Don't stop at creating these listings hubs. The next step to an effective strategic marketing strategy is to spread the word. Create a link on your blog's margins to each of your active real estate listing single property websites. Write a Squidoo page or a HubPage about different types of properties and include links to the websites of the real estate listings that fit. Include the URL of the real estate listing websites when you advertise them offline. Makeup business cards for open houses with the URL. Spread the word about these websites - milk it.
When the property has closed you can choose to keep these websites live and add testimonials from your sellers. Then use these in your listing presentations to new prospective clients. Get started today and make your real estate listings go the extra mile online.
Guest post courtesy of Real Estate Marketing Consultant and Business Coach, Rebecca Levinson.