Use Service Flyers to Market Yourself
You might use ClassifiedFlyerAds to promote your eBay listings, and if so, you probably use the product flyers. Or, you might use it to promote real estate listings, and if so, then you probably use the property flyers. Or, you might be an auto dealer or employer and use the corresponding flyers for you category. But are you aware of the power of the
Service Flyer?
The service flyer allows you to promote yourself. Whether you're a Broker, an eBay Powerseller, an Auto Dealer, or pretty much anything else, you can advertise your services on the web via one of our service templates. Simply choose the "Service Related Templates" option from the
template page, and create the flyer using the same steps you usually do.
A great way to increase web exposure is to create a service flyer at least once per week. If the flyer is titled with a search engine friendly phrase that your customers are likely to search for, it greatly increases your chances of ranking well in search engines. Additionally, if each week the service flyer is titled a bit differently, the chances are better that you'll show up in the search engines for a variety of searches.
The key to a successfully rated flyer title is to be specific, but realistic. A flyer titled "Real Estate for Sale" will not be nearly as successful as a flyer titled "Real Estate for Sale in Visalia CA". This type of titling will produce more
quality leads as well. In the same way, exclamation points, asterisks, and an overabundance of cryptic abbreviations will do nothing for your search engine ranking.
If you have any questions, please leave a comment! I'll respond to all inquiries on the same day.
Labels: classified flyer ads, ebay seller marketing, online auto advertising, real estate marketing, service flyer
The Cost of "Free"
Everyone loves free stuff. After all, why pay money for something you can get without forfeiting any of your hard earned cash? I am not the first to say this, and certainly will not be the last, but FREE always has a cost - maybe not a direct monetary cost, but a true cost nonetheless.
For example, do you use a "free" internet service to promote your listings? If so, you may be surprised at all the little extras that "free" comes with. Like competing advertisements on your listings, limited features and usability, and unnecessary time consumption.
It makes no sense for a business to give away their services without getting anything in return... there is always a return.
How many leads, what amount of sales, and how much money might you be losing from visitors who click away from your listings to visit a competitor's advertisement?
It makes no sense for you to let competitors advertise in your area, yet this is what you may be doing by using a "free" site or service.
Oftentimes, businesses or services will provide free features with some sort of purchase or membership. While this isn't purely free either, they are tools that are available to you at no
extra cost, whether you use them or not. The monetary cost to you is disclosed up front, so you know exactly what you are paying for - this type of "free" is great and should be taken advantage of!
Be sure to research where you put your time, effort, content, and listings, and evaluate the
cost of free. If it is an acceptable cost, you may have found your spot! If not, if you are losing leads, sales, traffic and credibility, then get out of there fast. Run away and place your assets where they will pay you back.
VALUE is much better than FREE.
Labels: classified flyer ads, cost of free, free services, free stuff, value is best
Track Your Successes (and Your Failures).
When you advertise listings online, how effective are your efforts? If that question caught you off guard or left you without a solid answer, then you are not
tracking the results of your expended marketing effort!
With the explosive and ongoing growth of the internet over the past 5 years,
marketing listings online has become a necessity. Whether you're promoting property listings, eBay listings, auto listings, or any other type of listings, you need to have them on the internet. But just as important, is the information that tells you
where your advertising is effective and where it is failing.Our
tracking reports and details give you the essential information you need to view the
impact that your online flyers have made in different areas. You can see the website url's that people have viewed and clicked your flyers on, reports on the popularity of your flyers in different areas, and graphs that display the success of your flyer over a specified period of time. If used right, this type of data will allow you to analyze your targeted markets and
design a plan that can monetize your online advertising efforts.
Put your efforts where they are paying off. And remember, to do that, you
need to know where your efforts are paying off.
Flyer tracking data is available for all paid flyers.Labels: autos, classified flyer ads, ebay, flyer tracking, free member features, real estate, track advertising success
Member of the Month
A targeted online marketing plan is absolutely vital to a successful business. This month's featured member, Phil Sharp of Abbey Realty, Inc. realizes how true that is! Phil has been a ClassifiedFlyerAds member since 2007, and benefits from the great
search engine placement his flyers bring. He strategically titles each of his flyers with phrases that are relevant to his
real estate and
contracting services, and has seen several of them rank on the first page of Google! Phil has developed two member profiles on ClassifiedFlyerAds.com, one for each of his services, which enables him to market to targeted audiences. Phil Sharp obviously has great business sense, and we look forward to his continued success in marketing his services online!
Labels: classified flyer ads, member benefits, member of the month, phil sharp real estate, real estate agent benefits
Stand Out on eBay
In a recent
podcast interview, AuctionBytes editor, Ina Steiner, talks with Seth Godin about his new book, "The Dip: A little book that teaches you when to quit (and when to stick)". During their discussion, Seth talks a little bit about the way he sees eBay commerce:
"eBay is a haystack, and your auction is a needle. You can sharpen your needle all you want, but it's still going to be a needle in a really big haystack. I think the way you win is by
getting out of the haystack." Seth goes on to mention several different ways to do that, such as blogging and building your online social network.
Here at
ClassifiedFlyerAds.com, we provide a way for eBay sellers to get
their listings "out of the haystack" in an efficient and cost-effective way. Through our
bulk upload option, eBay sellers can advertise all of their listings online in one step, simply by using the file feed or RSS feed of their listing inventory. Our system automatically places each listing into it's own web page and posts them to over a dozen online search directories.
With each listing on it's own webpage (complete with links to the listing on eBay, photos, and seller contact info), that's major outside-of-the-haystack promotion!
Labels: classified flyer ads, ebay, ebay advertising tools, ebay listing advertising, seth godin
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