Monday, May 19, 2008

Trulia Launches Ad Network

It seems everyone is starting an ad network these days, and one of the most popular real estate Web sites that we submit all flyers to is jumping on the bandwagon.

Trulia, a residential real estate search engine and the fastest-growing U.S. real estate Web site, according to comScore, announced this week that it is launching a dedicated real estate ad network across targeted real estate Web sites. The sites, which include Oodle, Homes & Land and The Savvy Source, will expose advertisers to 10 million unique visitors per month.

"Recent years have seen a dramatic rise of the Web as a primary source of information and research for prospective home-buyers, and advertisers are adjusting accordingly," says Pete Flint, co-founder and CEO of Trulia. "The Trulia Ad Network facilitates this shift by making it simple for advertisers to achieve targeted reach across a large number of relevant, high-quality content sites, while helping publishers capitalize on the growing movement of real estate ad dollars online."

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