Auto Dealers Get Revving on the Web

More and more auto dealers are embracing Web 2.0 techniques, according to a new study by the Kesley Group. The study, which surveyed auto dealers in February and was presented at the "Automotive Spring Training Conference" held March 9-11, found that auto dealers are increasingly using these technologies as a part of their marketing mix.

Results showed that 59 percent of auto dealers say they plan to use Internet video on their own Web sites during the next 12 months, up from the current 33 percent. During this same 12-month period, the percentage of auto dealers using customer ratings and reviews will rise from 29 to 43, and the percentage using social networking sites will rise from 15 to 33.

Labels: autos, social networking, video

posted by Classified Flyer Ads @ 11:49 AM