Friday, January 25, 2008

10 Ways to Spice up Your Real Estate Web Site

We know one of the most popular classified ad categories on our site is for real estate, and we thought we’d pass along some information to our friends and clients who are real estate agents. As much as we hope our flyers help you sell homes, we also understand the importance of having a user-friendly, top-notch Web site for your customers to view your listings.

RISMedia, the publisher of Real Estate Magazine, suggests that the must-have tool in today’s real estate sales business is a Web site that is full of useful information, but still stands out in an oversaturated market. Here are their 10 recommendations for creating a successful Web site:

1. Offer an exhaustive search capability.
2. Construct pre-defined searches.
3. Employ interactive mapping
4. Provide compelling and relevant visual content.
5. Make your site the local authority on community and lifestyle information.
6. Give your site’s visitors an Ivy League real estate education.
7. Offer nonintrusive lead-generation forms.
8. Use objective data and third-party testimonials.
9. Learn and implement Internet syndication.
10. Build a robust administrative/back-page area for your site.

View the original article here.

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