ClassifiedFlyerAds.com Industry Statistics

Real Estate

• 84 percent of recent home buyers used the Internet in their home search, up from 80 percent in 2006. (National Association of Realtors®, Nov. 14, 2007)
   
• Real estate professionals say an online presence is second only to posting a For Sale sign for generating sales leads. (Next Phase Media)
   
• Visits to real estate Web sites increased 28 percent gain to 42 million visitors in January 2008 from the previous month. Move Network led the category with 10.1 million visitors (up 49 percent), followed by Yahoo! Real Estate with 4.6 million visitors (50 percent), and Rent.com with 3.5 million visitors (up 51 percent). (Feb. 2008 comScore)
   
• The number of Internet users who go online to look for information about a place to live has grown steadily from 2000 to 2006. In 2006, fully half of Internet users ages 18 to 29 looked for housing information online. (PEW Internet)
   
• As of August 2006, just over half of American adult Internet users have taken virtual tours of another location online. On a typical day, more than five million people are taking virtual tours in cyberspace, up from roughly two million in 2004. (PEW Internet)

See Current Real Estate Information

 Auto

• In 2008, the auto industry will spend at least 8% of its advertising budget--more than $3 billion in total--on digital advertising. (Prediction from Mitch Lowe, CEO of Jumpstart Automotive Media, predicts, Online Media Daily)
   
• The Internet's share of automobile ad dollars is expected to grow from 5 percent in 2007 to 13 percent in 2011, or roughly on par with newspapers' share and more than all other segments but television. (The Kelsey Group)
   
• More new-vehicle buyers are viewing video on the Web. In 2007, more than half of new-vehicle buyers, 54 percent, reported going online to view video. (JD Power and Associates)

Employment

• The job search category grew 5 percent to 17.2 million visitors in April 2008 from March 2008, led by gains at Indeed.com Job Search (up 10 percent to 4.7 million visitors), SimplyHired.com Sites (up 29 percent to 3 million visitors), and AOL Find a Job by CareerBuilder.com Job Search (up 22 percent to 1.4 million visitors). The career resources category saw a 3-percent increase during the month to 44 million visitors, led by CareerBuilder LLC with 23.9 million visitors. (comScore May 2008)

Online Classified

• Craigslist attracts more than 9 billion page views each month, and more than 30 million people use Craigslist each month, including more than 25 million in the US alone. (Craigslist.org)

• Craigslist users self-publish more than 30 million new classified ads each month. More than 2 million of the classified listings are new job listings. (Craigslist.org)